Audience & Strategy
Understanding who your content actually needs to reach, and planning around that audience first.
Vertex Digital · Social & content
Social media built to reach the right people — not just more of them.
Vertex Digital is Vertex Esports Productions' social and content division. We plan, produce and manage social media for brands — effective, custom-made, data-driven content that communicates the right message to the right audience, not vanity metrics or viral numbers for their own sake.
Growing a following is easy. Growing the right following — the people who actually buy, book or believe in your brand — takes strategy, not luck. That's the gap Vertex Digital fills.
Every plan starts with your audience, not a content calendar. We look at who you're actually trying to reach, what they respond to, and what success looks like for your business — then build content around that, rather than chasing whatever trend is loudest this week.
The result is social media that does a job: building brand trust, supporting launches and activations, and giving Vertex's production, broadcast and event work a consistent voice online — measured by the quality of the audience it brings, not just the size of it.
Data-driven, not vanity-driven
We track what actually moves the needle for your business — engagement quality, audience fit and conversion signals — over raw follower or view counts.
Custom-made, not templated
Content is built around your brand and audience from the ground up, not pulled from a generic playbook or recycled trend format.
What Vertex Digital does
Strategy, production and management — end to end.
Custom Content Production
Photo, video and copy produced specifically for your brand — not templated or repurposed generic content.
Data-Driven Optimization
Ongoing review of what's working with the audience that matters, adjusted month to month.
Ongoing Management
A consistent monthly cadence of posting, community-ready content and reporting, without you having to chase it.
Pricing
Vertex Digital rate card, 2026.
RM 5,000PER MONTH · MONTHLY RETAINER
Instagram only.
Community management not included.
- 4–5 Instagram posts per month
- Content ideation and shoot concepts
- Copywriting / strategy by Vertex with client input
- Monthly content calendar session
- 1 revision round per post
- Client supplies raw assets where applicable
| Add-on shoot, short session (3 hrs) | RM 300 |
| Add-on shoot, event (3–5 hrs) | RM 500 |
| Standalone half-day shoot, incl. edit | RM 1,200 |
| Outstation shoot, per day | RM 2,400+ |
| Extra revision beyond 1 round | RM 300 |
| Rush turnaround, under 48 hrs | +50% |
| Translation — bilingual copy, per post | RM 300 |
| Management fee (simple boosting) | 15% |
| Additional Instagram post | RM 1,200 |
| Video edit and posting, client footage | RM 900 |
| Photo shoot, 7–8 edited images | RM 800 |
| Outstation travel and stay | At cost |
| Per diem, per crew per day | RM 150 |
| Talent, props, music licence | At cost |
| Licensing beyond organic IG | On quote |
Terms — Payable monthly upon completion. Klang Valley rates unless stated. All rates exclude SST 8%. Videos, unless stated otherwise, refer to Instagram reel videos not exceeding 2 minutes.
Get started with Vertex Digital
Want a custom quote for your brand?
Rates above cover our standard retainer and add-ons. For bespoke campaigns, outstation work or licensing beyond organic IG, send us your brief and we'll put together a tailored quote.