The Vertex Blog
Sim racing, esports leagues & activations that actually move people.
Case studies, playbooks and creative ideas from inside Vertex's own events — sim racing equipment rental, esports league management, branded gaming activations and gamified sports, straight from Kuala Lumpur.
Not just esports: how Vertex brings team building, sports and sim racing together
One team, one equipment lineup, one production crew — covering esports, sim racing, gamified sports and broadcast under a single roof. Here's how the pieces fit together, and why that matters if you're planning an event.
Choosing a sim racing equipment rental company in Malaysia
What to actually check before booking — hardware quality, bespoke build capability, motorsport credentials — written by the people who build the hardware ourselves.
What a MAM-sanctioned esports or sim racing league actually means
When official Motorsports Association of Malaysia sanctioning matters for a league, and why most esports organisers can't offer it.
Broadcast, commentary and trackside: Vertex at Sepang, ROTAX MAX and the Bahrain Grand Prix
Race commentary for ROTAX MAX at Sepang International Circuit, and on-the-ground crew support at the Formula 1 Bahrain Grand Prix.
VRC x Yamaha: Malaysia's first live RC racing track built for a sim rig
Inside VRC — Vertex Radio Controlled — and the custom track we built and deployed for Yamaha's Karnival Gen Blu.
Motion simulator systems explained: 4-axis to 7-axis
What each axis actually adds, how we tune motion per car and track, and which setup fits which build.
Bespoke sim racing rig builds: inside the Vertex x TORQ partnership
Malaysian-designed, direct-drive-rated chassis, MYR25,000 to MYR250,000 builds, and the R&D partnership behind them.
How to plan and run an esports league: a practical guide
Season formats, standings, scheduling and match-day broadcast — what actually goes into running a league instead of a one-off tournament.
7 creative ways to use sim racing simulators to drive engagement
Time attack boards, King-of-the-Hill formats, branded liveries, prize giveaways — proven ways to turn a rig into a reason people stop walking.
Sim racing equipment rental 101: what's actually included
What you're really paying for when you rent sim racing equipment — and the questions worth asking before you book.
GoStreet x Vertex: time attack challenges for Malaysia's car culture scene
How a time-attack sim racing format gave Malaysia's biggest car-lifestyle app a reason for its community to show up in person.
Inside BJAK Drivers Club: an insurance brand's own sim racing community
How BJAK built its own driver community with custom rig panels, custom in-game graphics and virtual test drives.
Petronas x Logitech: sim racing at F1 Malaysia, in front of KLCC
A joint activation with Petronas and Logitech during F1 Malaysia week — with a visit from F1 drivers Kimi Antonelli and George Russell.
From Pokémon to The Hunger Games: branded gaming activations for non-gaming brands
Why publishers, studios and even book brands are turning to custom-built gaming stations to bring their IP into the real world.
Beyond esports: how the Ultimate Pickleball Tournament brought gamified sports to Malaysia
Two tournaments, live broadcast, custom game-card mechanics and a RM36,000 prize pool — the first nationwide gamified sports festival of its kind.
Revs of the Rising Wind: building a custom anime world for Yamaha MotoGP
Inside the most ambitious custom IP project in Vertex's history — an original mascot, a Taiko battle with its own theme song, and an Akihabara-inspired world built from scratch.
Talk to us
Got an idea you want to turn into an activation?
Whether it's sim racing, a full esports league, or something nobody's tried yet — tell us what you're planning.