Perspective

Not just esports: how Vertex brings team building, sports and sim racing together.

Search for fun team building, esports, sports engagement, equipment rental, sim racing, pickleball or broadcasting in Malaysia, and you'll find a lot of specialists who do exactly one of those things. Vertex was built to do all of them, under one roof, with one production team.

Prize-giving moment at a Vertex sim racing activation

Different sports, different brands, same production team.

Vertex started as an esports production company in 2021, and esports is still the name on the door. But the honest answer to "what does Vertex actually do" has grown a lot since then — and the point of this post is to put all of it in one place, because most people searching for any one of these services don't realise the others live under the same roof.

Esports production & league management

Broadcast-grade esports tournaments and full league management — season formats, standings, match scheduling and match-day production — run end to end in malls, esports centers and corporate spaces. This is still the foundation everything else is built on.

Sim racing & esports equipment rental

Pro-grade racing simulators, VRC (Vertex Radio Controlled), Taiko rhythm machines and arcade stations, fully staffed and configured — from insurance brand activations like BJAK Drivers Club to car-culture community events like GoStreet's time attack challenges.

Branded gaming & custom IP activations

Custom-built interactive experiences for brands with their own world to step into — from Pokopia Trial Play for The Pokémon Company to Scholastic Asia's Hunger Games Reading Marathon to an entire original anime universe built for Yamaha's MotoGP activation. Over 200 custom digital assets built to date, and counting.

Gamified sports

Traditional sports, reimagined with the same production value and game design thinking esports takes for granted — the Ultimate Pickleball Tournament, powered by MILO, being the clearest example: two tournaments, live broadcast, custom game mechanics and a nationwide festival built around a sport that had never had anything like it before.

Broadcast & production

TV-grade broadcast from a live studio in Kuala Lumpur — camera operators, lighting technicians, audio engineers, software developers, live casters and a creative director — the technical backbone behind every esports match, motorsport weekend and gamified sports festival Vertex runs.

Corporate activations & team building

Employee engagement events and HRDF training, built with the same competitive, gamified instincts as the rest of the portfolio — because a team-building day with a time attack leaderboard or a King-of-the-Hill format tends to land a lot better than a trust fall.

Nine years of specialisms, built by one team, so a client planning one kind of event doesn't have to go find four different vendors for the other three.

Why this matters if you're planning something

The honest pitch isn't "we can do a bit of everything." It's that the same broadcast crew, the same equipment pool, the same creative and production team work across every one of these categories — which means a league that needs broadcast-quality production, an equipment rental that needs branded custom graphics, and a gamified sports festival that needs both aren't three separate vendor conversations. They're one.

Frequently asked questions

Does Vertex only do esports, or also sports and team building?
Both. Vertex runs esports production, league and tournament management, sim racing equipment rental, broadcast and custom gaming IP, alongside gamified sports and corporate activations such as employee engagement events and HRDF training.
Can one vendor really cover esports, sim racing, sports and broadcast?
Yes, when it's the same production team and equipment pool behind all of it, rather than treating each as a separate specialism.
What kind of events is Vertex best suited for?
Brand activations, mall and roadshow events, esports tournaments and leagues, motorsport and sim racing activations, gamified sports festivals, and corporate team-building events, across Malaysia and Southeast Asia.

Not sure which of these you need? Start with a conversation.

Esports, sim racing, gamified sports, broadcast or a mix of all four — tell us what you're trying to do and we'll tell you how it fits together.

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